The Pure brand was developed for people with food sensitivities in mind, particularly those who have an allergy or intolerance to dairy.
In the early 1990s, Pure Sunflower was developed and launched into health food stores throughout the UK.
It's free from:
- Dairy
- Artificial colourings & preservatives
- Added flavourings
- Soya
- Gluten
- Hydrogenated oils
- GM ingredients
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Whilst also tasting great and being suitable for use in all forms of cooking and baking, the original recipe remains largely unchanged today.
Over the next few years, Pure Sunflower started to appear in most major supermarkets and new varieties were added to the range; Pure Soya and Pure Organic. They are also free from:
- Dairy
- Artificial colourings, flavouring & preservatives
- Gluten
- Hydrogenated oils
- GM ingredients
 Pure continues to be suitable for people with most common food allergies, as well as for those people who want to avoid any artificial additives in their diet. To find out more about the best Pure product for you, visit the ‘Choose Pure’ section.
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