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Our fresh new look

pure dairy free Soya
 

Some of the best new things crop up in Spring – just like our fresh new look for Pure. From April you’ll start to see our new packaging in shops up and down the country.

Why freshen up the design?

We wanted to let the goodness shine through, and show you all the great ways you can enjoy Pure - from melted on tasty asparagus spears and new potatoes, to spread on a crusty roll. All the same enjoyment of butter, just without the dairy and 70% less saturated fat!

Our packaging may be different but our range, and our tried and trusted recipes, remain as tasty as ever. You can find more about the full ingredients of our Pure spreads here.

Potatoes
 
 
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